Better data.
Better decisions.
I help growing businesses turn the data they already have into clearer answers, smarter decisions and practical action. That space between your data and your next decision is what I call decision intelligence — and it's where I work.
Commercial experience.
Data science thinking.
I’m Dawie, a Chartered Accountant with executive experience in insurance, including CEO and CFO roles. I’ve spent years looking at businesses from the perspective of finance, strategy and commercial decision-making.
More recently, I’ve added formal data science training and hands-on experience with Python, SQL, machine learning, analytics and modern cloud technology.
That combination matters. I understand the business question and the data problem — so the analysis doesn't have to stop at a pretty dashboard or an interesting model. The goal is a useful answer that management can actually act on.
A finance executive knows which questions matter. A data scientist knows how to investigate them. I bring both perspectives to the same problem.
You have the numbers.
But you still have questions you can't answer.
Dashboards are easy to build. Getting from scattered spreadsheets, accounting systems, CRM data and digital activity to a decision you can actually act on is harder — and growing businesses often have the data they need, just not the clarity to use it with confidence.
For growing businesses that need more clarity.
Without building a whole analytics team.
I work with growing businesses that have valuable data but limited internal analytics capabilities — professional and financial services are a particular focus of mine. As businesses grow, spreadsheets and disconnected systems become harder to manage, but hiring analysts, BI specialists, or a full data team often doesn't make sense yet. I bring that capability in on a practical, focused basis.
Practical analytics for
real business questions.
The exact engagement depends on the problem. These are capabilities I can bring to the table — not a rigid menu you have to choose from.
Data Analytics
Turn messy operational data into useful insight, trends and answers.
Financial Planning & Forecasting
Improve planning, forecasting, scenario analysis and financial decision-making — bringing CFO-level financial insight to growing businesses before they need a full-time CFO.
Business Intelligence
Build focused reporting and dashboards that help management understand what is happening.
Predictive Modelling
Use statistical and machine-learning models to predict outcomes and support better decisions.
Decision Intelligence
Combine data, business context and structured analysis to improve important decisions.
AI & Automation
Identify sensible opportunities to use AI and automation to remove friction and improve processes.
Ideas about data,
decisions and business.
A few practical thoughts on making better use of data, analytics and AI.
What should an SME actually use AI for?
AI is everywhere. But where does it genuinely create value for a growing business?
Read article ↗ 02Your business has a dashboard. But does it answer any questions?
Why reporting can be full of numbers while still failing to help management decide.
Read article ↗ 03What is Decision Intelligence — and why should an SME care?
A practical explanation of the space between data, analysis and action.
Read article ↗ 04Why a CA does data analytics differently
A data analyst finds patterns. A finance executive knows which patterns matter.
Read article ↗ 05Why your financial data may be more valuable than you think
Your accounting data can tell you much more than whether the numbers balance.
Read article ↗ 06What good analytics looks like in financial services
Financial services businesses sit on some of the richest data of any industry — and still struggle to answer basic performance questions.
Read article ↗ 07You probably don't need a CFO yet. You need FP&A.
The financial planning and analysis function most growing businesses skip straight past.
Read article ↗ 08The hidden cost of twenty spreadsheets and no single version of the truth
What fragmented data is actually costing you — beyond the time spent chasing it down.
Read article ↗ 09The Decision Gap: Why data and reporting aren't enough
How bridging commercial expertise with modern data science leads to better execution.
Read article ↗
Let's see what your data
can tell you.
Tell me a little about the problem. I'll get back to you and we can decide whether there's something worth exploring.